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Shahadot Islam
Jun 21, 2022
In Welcome to the Job Forum
We found an advertiser testing topaz smart bidding but not seeing the expected brazil phone number list results. Upon investigation, it became clear that the issue was not with auctions, but with conversion tracking. When the advertiser was bidding manually, they were using their human common sense to keep the bids high for the relevant upper funnel keywords, even if they weren't seeing many direct brazil phone number list conversions from them. But when they moved to autohiding, they started lowering bids for those “non-convertible” keywords because they had no way of understanding their importance in the early stages of the consumer journey. The thing is, you can't always test things in isolation. Before testing smart brazil phone number list bidding, you need to set up your metric correctly. Why the results of experience cloud the opportunity once you discover a winning experience, you may think you're done, but there's always more to optimize. Remember that google and Microsoft brazil phone number list simply indicate whether control or experience has won. But if experience wins, that doesn't mean everything is better than control. This means that overall, the combination of things in the experience is better Than the combination of things in the control. Digging deeper into identifying brazil phone number list these combinations can be time-consuming and that's why winning pep specialists should consider having a few tricks up their sleeve to go beyond what the average advertiser will pay close attention to. Most advertisers will just toss the winner and move on to another experience. Pac brazil phone number list rockstar's, on the other hand, will use techniques to deepen their knowledge to understand why the winner won and find other opportunities to improve performance.
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Shahadot Islam

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