Jun 28, 2022
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The KMAE report will show the business value your team brings to customers. They might care less how many words they rank number one and even Banner Design how much traffic we drove. It was the revenue you generate . This is the number one metric you want to show customers. By the time Bill and his team really started delivering that KPI, by week 23 of the year, they had achieved 116% year-to-date goal achievement. The 25% increase in natural search traffic they had achieved also increased SEO revenue by 45%. It would be quite difficult for a client to come and tell your agency to let you go when you have achieved these kinds of results. And they were able to do that by focusing on what really moved the needle and what made people convert. Be sure to Banner Design provide economic value. Economic value is the amount a person is willing to pay for a good or service that creates value bearing in mind that the money could be spent on something else. Advertising Continue reading below There are two ways to perceive value: • Monetary value: amount actually paid for Banner Design the service. • Perceived value: The perceived contribution of the service to increased revenue. The idea of perceived value is really what we need to focus on. Here is an example of a project managed Banner Design by Bill and his team. They launched it as a stereotypical project spanning keyword work and an audit. Looking at the dates, they were actually entering the COVID-19 window when everyone was freaking out. And so, they decided to put aside all the normal tasks and just try to fix the errors. Advertising Continue reading below They went in and started fixing snippets of code - doing things that they could Banner Design actually relate to a goal. They achieved a 173% increase over the previous year by doing things that would actually move the needle. The audit revealed many other things that will take up to a year to fix. But traffic doesn't necessarily matter, so they looked at two other goals. The decline Banner Design on the left concerns subscriptions. Advertising Continue reading below Bill's team wasn't delivering people who were going to sign up because it was a hard target. The client was already expecting 99.5% to not even do that as a goal, so automatically that was a downside. The other is about conversions. Not only did they hit the 20% target, they were at 26% because they weren't just focusing on Banner Design driving traffic, but on words that led to conversion. It is important to focus on achieving goals. But sometimes when you focus too much on those goals, you run into a problem where you are sometimes blinded by that goal.