Apr 19, 2022
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Voice search Voice search is one of those Phone Number List technologies that has now entered the collective public appreciation thanks to systems such as Apple's Siri, Microsoft's Cortana, Amazon's Alexa or Google's Google Now . What CMOs need to know is that these technologies are changing SEO - Search Engine Optimization Phone Number List techniques and strategies and that voice will be one of the most impacting elements on organic content traffic. From the point of view of Marketing, this trend should be "ridden" by using chatbots and virtual Phone Number List assistants based on Artificial Intelligence to "guide", advise and persuade users. Programmatic Advertising Phone Number List Machine Learning algorithms represent the technological base through which to model and analyze the purchasing (or action) propensities of target people in order to distribute advertising and communication advertisements in a more targeted way. Not only that, it is always through Machine Phone Number List Learning that companies will be able to have a more careful control over the purchase and distribution of their advertisements on automated platforms such as those, for example, of Google (by way of example, by identifying more accurately the sites and the types of users who browse them to verify their Phone Number List reliability or alignment with the positioning, strategy, reputation of their company. Modeling of targets and Phone Number List propensity The success of a marketing campaign, strategy or action depends first of all on the correct identification of the reference target and on the analysis of the propensity of the target people to carry out a specific action (subject of the Marketing proposal). And it is perhaps precisely on these Phone Number List aspects that Artificial Intelligence Marketing manages to express its business potential to the maximum.